The inspiration comes from Pierre Massive stone and the tradition of a dry construction technique that uses blocks of solid stone to shape buildings perfectly integrated into their surroundings, like temples and architectures of the past. With carefully balanced nuances and variegated shading effects, Massive Stone comes in a wide range of sizes and finishes able to team attractively with the world of modern interior design. We identified the technical potential of stone-effect porcelain stoneware as the most effective, practical and therefore most appealing option to turn solid stone into a contemporary surface able to transmit charm to any setting.